Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
"Crowdsourcing For Dummies" is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
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Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
"Crowdsourcing For Dummies" is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | April 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2013 |
Authors | Da Grier |
Dimensions | 235 x 187 x 21mm (L x W x T) |
Format | Paperback |
Pages | 378 |
ISBN-13 | 978-1-119-94040-1 |
Barcode | 9781119940401 |
Categories | |
LSN | 1-119-94040-0 |