European Market Information (Hardcover)

This title evaluates and collates official and non-official sources of statistical and market information for all EC countries and selected industries across the manufacturing and service sectors. Non-official sources such as trade bodies, market research reports, trade publications and academic institutions, provide very valuable information on markets and are difficult to locate. Each entry is evaluated in terms of ease of location, ease of use, strengths and weaknesses, time and cost factors. This book provides contact details for both the official and non-official sources, alphabetically, by country and industry and it includes three indexes (country, industry, alphabetical) for easy access. It is designed for professionals in the corporate sector responsible for researching business markets: corporate market researchers and planners, marketing managers. Management consultants, researchers in the financial sectors and information brokers should also find it useful.