Passion without Justice (Paperback)


This is the inside story of how a "breakaway" advertising agency in New Zealand sent the multinationals in London, New York, Paris and Sydney to shock and confusion. A billion dollar advertising agency group is embarrassed by the loss of most clients and all of the staff.
The Murphy Truman Advertising Agency is born.
Worldwide publicity follows along with a precedent setting court ruling. Advertising legend David Ogilvy reports his version of the results in his book OGILVY ON ADVERTISING.
The author is one of the directors who resigned; he was there and has a different view of the events - and the results.
Did the "breakaway" agency directors get away with it? You be the judge

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Product Description

This is the inside story of how a "breakaway" advertising agency in New Zealand sent the multinationals in London, New York, Paris and Sydney to shock and confusion. A billion dollar advertising agency group is embarrassed by the loss of most clients and all of the staff.
The Murphy Truman Advertising Agency is born.
Worldwide publicity follows along with a precedent setting court ruling. Advertising legend David Ogilvy reports his version of the results in his book OGILVY ON ADVERTISING.
The author is one of the directors who resigned; he was there and has a different view of the events - and the results.
Did the "breakaway" agency directors get away with it? You be the judge

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Product Details

General

Imprint

Trafford Publishing

Country of origin

Canada

Release date

December 2007

Availability

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Authors

Dimensions

244 x 170mm (L x W)

Format

Paperback - Trade

Pages

218

ISBN-13

978-1-4251-4199-8

Barcode

9781425141998

Categories

LSN

1-4251-4199-4



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