In this book help is at hand. It is full of practical guidance on how to effectively process and action modern marketing and business information to maximum competitive advantage. The authors provide a step-by-step practical approach to the holistic analysis of information and data, complete with tools and checklists.
For 'knowledge workers' who have to make sense of new sources of business information for effective marketing decision-making, this book provides:
For market research practitioners who supply data, this book will also be invaluable. It defines, for the first time, the holistic data analysis process in a way that will generate debate within the industry on how to best advance these methods and approaches.
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In this book help is at hand. It is full of practical guidance on how to effectively process and action modern marketing and business information to maximum competitive advantage. The authors provide a step-by-step practical approach to the holistic analysis of information and data, complete with tools and checklists.
For 'knowledge workers' who have to make sense of new sources of business information for effective marketing decision-making, this book provides:
For market research practitioners who supply data, this book will also be invaluable. It defines, for the first time, the holistic data analysis process in a way that will generate debate within the industry on how to best advance these methods and approaches.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | 2001 |
Availability | Expected to ship within 12 - 17 working days |
First published | March 2001 |
Authors | D. V. L. Smith |
Dimensions | 239 x 160 x 20mm (L x W x T) |
Format | Hardcover |
Pages | 272 |
ISBN-13 | 978-0-471-49543-7 |
Barcode | 9780471495437 |
Categories | |
LSN | 0-471-49543-3 |