Face Time - How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business, and in Life (Paperback, illustrated edition)

Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters alike, until now. Facial coding is a scientific research tool that has been written about extensively in Malcolm Gladwell's bestseller Blink, and is used by the CIA and the FBI. Author Dan Hill has for a decade now been using the tool in market research for the world's major brands. In 2004, Hill critiqued the Bush/Kerry debates for The New York Times and other media. This time around, he's looked at the entire race to date, on a non-partisan basis, taking into account how the candidates perform as leaders, as brands, and as communicators. The subject matter stretches from the earliest campaigning in Iowa to a prognosis abou