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Data Analytics for Business - Lessons for Sales, Marketing, and Strategy (Paperback)
Ira J. Haimowitz* Essay-based format weaves together technical details and case studies to cut through complexity * Provides a strong background in business situations that companies face, to ensure that data analytics efforts are productively directed and organized * Appropriate for both business and engineering students who need to understand the data analytics lifecycle
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Product Description
* Essay-based format weaves together technical details and case studies to cut through complexity * Provides a strong background in business situations that companies face, to ensure that data analytics efforts are productively directed and organized * Appropriate for both business and engineering students who need to understand the data analytics lifecycle
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | December 2022 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2023 |
Authors | Ira J. Haimowitz |
Dimensions | 229 x 152 x 13mm (L x W x T) |
Format | Paperback |
Pages | 162 |
ISBN-13 | 978-0-367-28148-9 |
Barcode | 9780367281489 |
Categories | |
LSN | 0-367-28148-1 |
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