This text emphasizes the importance of the marketing process as the
essential point of contact between an organization and its
customers. It reflects the ever-changing nature of marketing
activities and emphasizes that they involve everybody.;The
marketeer of the 1990s is someone who can identify the needs of
customers across the world and develop products which help to
satisfy them. In this new edition, global activities are used to
emphasize current marketing issues.;The book contains plenty of
up-to-date case studies which develop students' understanding of
marketing through an investigative approach. It covers all aspects
of developing a marketing plan through the study of real
situations, and is suitable for the following courses: BTEC
National in Business and Finance; GNVQ Advanced Marketing and
International Marketing; Certificate of the Chartered Institute of
Marketing; A and AS level Business Studies; and any business course
with a marketing element.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!