American Sports Logos (Paperback)

Team managers, coaches, pro and amateur athletes, armchair quarterbacks, and countless fans will enjoy the panorama of sports logos spread across these lively pages.

More than ever before, sports team logos are all around us. Licensing of logos for promotional and product use has burgeoned into a multibillion-dollar industry, as teams discard old logos in favor of new ones that have more "market appeal". This timely book shows the logos of more than 200 professional, college, and amateur teams from all over the United States. The section containing information on the steps needed to license a team logo for commercial tie-ins will be particularly useful to sports promoters.