For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a revised educational code appears to be emerging. This code centres upon the concept of personalisation, which operates at two levels: first, as a new mode of public service delivery; and second, as a new grammar for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice.
Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:
All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?
The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a revised educational code appears to be emerging. This code centres upon the concept of personalisation, which operates at two levels: first, as a new mode of public service delivery; and second, as a new grammar for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice.
Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:
All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?
The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | June 2012 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2012 |
Authors | David Hartley |
Dimensions | 234 x 156mm (L x W) |
Format | Hardcover - Cloth over boards |
Pages | 160 |
ISBN-13 | 978-0-415-59882-8 |
Barcode | 9780415598828 |
Categories | |
LSN | 0-415-59882-6 |