Charisma Effect (Hardcover, New edition)

In the "Charisma Effect", Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups. These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts - from one to one, to mass audiences. In easy-to-understand language (and drawing on the reader's own imagination and experiences), "The Charisma Effect" demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviors.