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The Marketing-Sales-Finance Triangle 2010 - An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors (Paperback, 2010 ed.)
Dirk WeissbrichBuilding on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
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Product Description
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
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Product Details
General
Imprint | GWV Fachverlage GmbH |
Country of origin | Germany |
Release date | October 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2009 |
Authors | Dirk Weissbrich |
Foreword by | Harley Krohmer |
Dimensions | 210 x 148 x 12mm (L x W x T) |
Format | Paperback - Trade |
Pages | 232 |
Edition | 2010 ed. |
ISBN-13 | 978-3-8349-1921-2 |
Barcode | 9783834919212 |
Subtitles | value |
Categories | |
LSN | 3-8349-1921-7 |
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