Distribution management (Book, 2nd ed)

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Distribution management is the first of a quintet of books specially written for South African undergraduate marketing students. The other books in the series deal with marketing research, production management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective and it is the indigenous flavour of examples and case studies that localise the content and enhance the discussions. Distribution management was written to fulfil the requirements of the modular system that is used by all the South African universities. The text is easy to read and embraces the full spectrum of distribution topics that are covered in undergraduate studies at tertiary level.

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Product Description

Distribution management is the first of a quintet of books specially written for South African undergraduate marketing students. The other books in the series deal with marketing research, production management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective and it is the indigenous flavour of examples and case studies that localise the content and enhance the discussions. Distribution management was written to fulfil the requirements of the modular system that is used by all the South African universities. The text is easy to read and embraces the full spectrum of distribution topics that are covered in undergraduate studies at tertiary level.

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Product Details

General

Imprint

Van Schaik Publishers

Country of origin

South Africa

Release date

March 2006

Availability

Expected to ship within 7 - 10 working days

Authors

, , , ,

Editors

Dimensions

247 x 171 x 28mm (L x W x T)

Format

Book

Pages

273

Edition

2nd ed

ISBN-13

978-1-86928-567-8

Barcode

9781869285678

Categories

LSN

1-86928-567-0



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