In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times" examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times" examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
Imprint | Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) |
Country of origin | United States |
Series | Library of Larceny |
Release date | May 2005 |
Availability | Expected to ship within 10 - 15 working days |
First published | May 2005 |
Authors | Charles Raw, Bruce Page, Godfrey Hodgson |
Dimensions | 216 x 140 x 38mm (L x W x T) |
Format | Paperback - Trade |
Pages | 592 |
Edition | 1st Broadway Books trade pbk. ed |
ISBN-13 | 978-0-7679-2006-3 |
Barcode | 9780767920063 |
Categories | |
LSN | 0-7679-2006-6 |