Small Business Magic - Survive and Succeed In Any Economy (Paperback)

Small Business Magic introduces small business owners and managers to the single most powerful element of success: quality. Working from basic truths, and building on inarguable logic, Small Business Magic explains the three Major Principles of Quality and the four Applied Principles of Quality. Twelve Quality Actions follow, which can be applied individually or in combination. The hallmarks of Small Business Magic are clarity of explanations and ease of understanding. Any small business owner or manager can apply these principles and actions to their business immediately, and begin to see results right away. They are practical, sensible, and doable. Whether their business is already successful or still struggling, any small business owner can use the principles of quality to propel their business to the next echelon. As stated on page 18, "There are no upper limits on growth of a business." Every facet of a business is involved in its success, and the principles of quality address all of them. The author, Don Dewsnap, has spent over thirty years developing, refining, writing about, teaching, and using the principles of quality in Small Business Magic, with uniform, usually astonishing, success. He built his typesetting company from nothing to over a million dollars in annual sales (in 2009 dollars) in less than seven years while developing the principles of quality. Since then, almost every business he has worked with has seen sharp growth, usually doubling, within a year. (The two exceptions were resistant to the idea of changing anything, much less improving it.) In short, these principles have been tested in the heat of the business world, and have passed with flying colors. Small Business Magic belongs on the bookshelf or bedside table of every small business owner or manager in America. It is one of those books which can be read over and over, giving more from each reading. And when you come right down to it, how can increasing quality be anything but a good thing, when it rewards everyone involved?