An Unamerican Business (Electronic book text)

An UnAmerican Business challenges the widely held belief that the American Enterprise Model is the only form of capitalism to guarantee business success. Why should it continue to set the world standard for companies? The corporate scandals of the last few years that have beset the US business scene have shaken many peoples belief in the American model and Donald Kalff now presents a compelling alternative a European Enterprise Model. In this book, he outlines a European way of doing business that is founded on very different values of culture, ethics and economic considerations, but which is at the same time highly competitive. Kalff shows us how inflexible, inefficient and ineffective the American approach to business can be and challenges us to reject the broadly held view of the American Enterprise Model. He believes that the root cause is the web of expectations spun around listed companies, both in the United States and in Europe, by the consultants and financial institutions; companies are driven to optimize their profit per share as the presumed route to an ever-increasing return on shareholder investment. An UnAmerican Business identifies eight areas where European companies could add significant economic value through the introduction of more advanced business models (rather than sacrificing it to shareholder expectation). All those who believe that change is inevitable will find Donald Kalffs optimistic assessment of the future prospects for European companies persuasive and compelling.