Cooper and Schindler's Business Research Methods, 8e offers
students and instructors thorough coverage of business research
topics backed by solid theory. The authors are successful marketing
research consults and that is evident in the rich and realistic
case studies found in the text. Managerial decision making is the
underlying theme, topics and applications are presented and
organized in a manner that allow students to thoroughly understand
business research topics and functions. Consequently, the structure
of the text encourages and supports completion of an in-depth
business research project during the semester.
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