Evaluation of Sporting Events in the UK (Paperback)

Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: 82%, - (University of Winchester), language: English, comment: Tutor comment: This is an excellent piece of work, a number of insightful comments were made and research have been evaluated effectively., abstract: This paper evaluates, firstly, the direct and indirect economic benefits which are brought by sporting events at the national level; secondly, government decisions with regards to the economic development of sporting events; thirdly, cultural changes in a society due to sporting events which the government advocates for.