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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success

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Serious Creativity - How to be Creative Under Pressure and Turn Ideas into Action (Paperback) Loot Price: R310
Discovery Miles 3 100
You Save: R46 (13%)

Serious Creativity - How to be Creative Under Pressure and Turn Ideas into Action (Paperback)

Edward de Bono

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List price R356 Loot Price R310 Discovery Miles 3 100 You Save R46 (13%)

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"If you want to be the best, focus on your most valuable asset: the power of your creative mind."
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

- be creative on demand with de Bono's step-by-step approach

- add value to ideas and turn them into financial assets

- boost creativity with the power of lateral thinking

- break free from old ways of thinking with creative challenging

General

Imprint: Vermilion
Country of origin: United Kingdom
Release date: July 2013
Authors: Edward de Bono
Dimensions: 215 x 135 x 36mm (L x W x T)
Format: Paperback - Trade
Pages: 472
ISBN-13: 978-0-09-193970-0
Categories: Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
LSN: 0-09-193970-4
Barcode: 9780091939700

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