"If you want to be the best, focus on your most valuable asset: the
power of your creative mind."
As competition and the pace of change intensify, companies and
individuals need to harness their creativity to stay ahead of the
field. Under pressure, people often think they can't be creative;
many more are convinced they are not creative at all because they
have never been 'arty'. Creative genius Edward de Bono debunks
these common notions in this remarkable book. He shows how
creativity is a learnable skill -- one that everyone can use to
improve their performance. He then explains how you can unlock your
own creativity to reap the personal and professional rewards it
will bring. Learn how to:
- be creative on demand with de Bono's step-by-step approach
- add value to ideas and turn them into financial assets
- boost creativity with the power of lateral thinking
- break free from old ways of thinking with creative
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