Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
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Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Imprint | Course Technology |
Country of origin | United States |
Release date | May 2014 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2015 |
Authors | Gary Schneider |
Dimensions | 233 x 185 x 24mm (L x W x T) |
Format | Paperback |
Pages | 602 |
Edition | 11th edition |
ISBN-13 | 978-1-285-42543-6 |
Barcode | 9781285425436 |
Categories | |
LSN | 1-285-42543-X |
Course Code | ICT3641 |