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Contemporary Issues in Marketing and Consumer Behaviour (Electronic book text)
Contemporary Issues in Marketing and Consumer Behaviour (Electronic book text): Elizabeth Parsons, Pauline Maclaran

Contemporary Issues in Marketing and Consumer Behaviour (Electronic book text)

Elizabeth Parsons, Pauline Maclaran

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

General

Imprint: Routledge
Country of origin: United States
Release date: 2009
Authors: Elizabeth Parsons • Pauline Maclaran
Format: Electronic book text
Pages: 232
ISBN-13: 978-1-280-66017-7
Categories: Books > Business & Economics > Business & management
Books > Science & Mathematics > Science: general issues
Books > Business & Economics > Business & management > Sales & marketing
Books > Science & Mathematics > Science: general issues > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-280-66017-1
Barcode: 9781280660177

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