Ready, Set, Talk will help anyone--from the novice activist to
the sophisticated public relations professional--develop a talk
media message, prepare a campaign, and roll it out. The authors
demystify the process of identifying and analyzing potential media
targets and opportunities, and show readers how to develop media
events for maximum attention and continuing exposure on talk
Rich with real-life examples and anecdotes on how to--and how
not to--execute a successful campaign, this revealing media manual
pulls no punches. Ratner and Scarrah analyze the conservatives'
success on talk media and explain how anyone can do the same, not
just by creating their own show, but also by going head to head
with others on highly successful existing shows.
Ready, Set, Talk is a roadmap to putting the internet,
podcasting, and videocasting to work for ideas, causes, and
candidates. It includes guidelines for print and television
interviews; a step-by-step guide to selecting, booking, and
preparing a spokesperson; a comprehensive idiot-proof promotional
checklist; and advice on how to manage crises in the media.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!