Ready, Set, Talk will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.
Rich with real-life examples and anecdotes on how to--and how not to--execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.
Ready, Set, Talk is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Ready, Set, Talk will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.
Rich with real-life examples and anecdotes on how to--and how not to--execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.
Ready, Set, Talk is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.
Imprint | Chelsea Green Publishing Company |
Country of origin | United States |
Release date | July 2006 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | July 2006 |
Authors | Ellen Ratner, Kathie Scarrah |
Dimensions | 228 x 153 x 18mm (L x W x T) |
Format | Paperback - Trade |
Pages | 244 |
ISBN-13 | 978-1-933392-21-9 |
Barcode | 9781933392219 |
Categories | |
LSN | 1-933392-21-5 |