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Emerging Trends, Threats And Opportunities In International Marketing (Paperback, New)
Michael Czinkota, Ilkka Ronkainen, Masaaki KotabeThe context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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Product Description
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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Product Details
General
Imprint | Business Expert Press |
Country of origin | United States |
Release date | December 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | September 2009 |
Authors | Michael Czinkota, Ilkka Ronkainen, Masaaki Kotabe |
Dimensions | 231 x 153 x 20mm (L x W x T) |
Format | Paperback |
Pages | 400 |
Edition | New |
ISBN-13 | 978-1-60649-035-8 |
Barcode | 9781606490358 |
Categories | |
LSN | 1-60649-035-4 |
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