Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.
Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensive resources guide
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Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.
Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensive resources guide
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Series | Express Exec |
Release date | March 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2002 |
Authors | Michael J. Cunningham |
Dimensions | 175 x 126 x 7mm (L x W x T) |
Format | Paperback |
Pages | 120 |
ISBN-13 | 978-1-84112-214-4 |
Barcode | 9781841122144 |
Categories | |
LSN | 1-84112-214-9 |