Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular "An Hour a Day" format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this "Hour a Day" guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
"Affiliate Program Management: An Hour a Day" is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular "An Hour a Day" format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this "Hour a Day" guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
"Affiliate Program Management: An Hour a Day" is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Imprint | Sybex Inc.,U.S. |
Country of origin | United States |
Release date | March 2011 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | Evgenii Prussakov |
Format | Electronic book text |
Pages | 460 |
Edition | Revised ed. |
ISBN-13 | 978-1-118-08424-3 |
Barcode | 9781118084243 |
Categories | |
LSN | 1-118-08424-1 |