Corporate-speak - The Use of Language in Business (Hardcover)

While there is substantial anecdotal evidence to indicate that language is one of the key determinants of corporate culture and that it plays a critical role in the management of change, very little has been written about this for the general business reader based upon practical experience. This book will be a powerful tool for business people, consultants and students for analysing and managing change within a business. It includes case study material.