What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Imprint | HarperCollinsPublishers |
Country of origin | United States |
Series | Collins Business Essentials |
Release date | September 2005 |
Availability | Expected to ship within 10 - 15 working days |
First published | September 2005 |
Authors | Al Ries |
Dimensions | 203 x 136 x 20mm (L x W x T) |
Format | Paperback - Trade |
Pages | 304 |
ISBN-13 | 978-0-06-079990-8 |
Barcode | 9780060799908 |
Categories | |
LSN | 0-06-079990-0 |