You wrote your book and sold copies to family members, friends, and
colleagues. Now you want to reach readers around the state, across
the country, or on the other side of the world. But how? With
social media, you can build your platform and reach markets you
never imagined possible before. In this book you will learn how to:
create your Facebook fan page and initiate active engagement with
your readers, use a myriad of Twitter applications to help you
economize your time while expanding your tribe, optimize your
LinkedIn profile with keywords, tackle Google+ with renewed
confidence, build Pinterest pinboards and use them to promote your
books and blog, and round out your online strategies with offline
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