Books > Language & Literature > Literary & linguistic reference works
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Copywriting is the use of words to promote a person, business,
opinion or idea. Although the word copy may be applied to any
content intended for printing (as in the body of a newspaper
article or book), the term copywriter is generally limited to such
promotional situations, regardless of media (as advertisements for
print, television, radio or other media). The author of newspaper
or magazine copy, for example, is generally called a reporter or
writer or a copywriter. (Although the word copywriting is regularly
used as a noun or gerund, and copywrite is sometimes used as a verb
by professionals.) Thus, the purpose of marketing copy, or
promotional text, is to persuade the reader, listener or viewer to
act - for example, to buy a product or subscribe to a certain
viewpoint. Alternatively, copy might also be intended to dissuade a
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