Copywriting (Paperback)

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer or a copywriter. (Although the word copywriting is regularly used as a noun or gerund, and copywrite is sometimes used as a verb by professionals.) Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act - for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader