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Copywriting (Paperback) Loot Price: R1,660
Discovery Miles 16 600
Copywriting (Paperback): Frederic P. Miller, Agnes F. Vandome, John McBrewster

Copywriting (Paperback)

Frederic P. Miller, Agnes F. Vandome, John McBrewster

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Loot Price R1,660 Discovery Miles 16 600 | Repayment Terms: R152 pm x 12*

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Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer or a copywriter. (Although the word copywriting is regularly used as a noun or gerund, and copywrite is sometimes used as a verb by professionals.) Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act - for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader

General

Imprint: Alphascript Publishing
Country of origin: Germany
Release date: April 2010
First published: April 2010
Authors: Frederic P. Miller • Agnes F. Vandome • John McBrewster
Dimensions: 152 x 229 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 230
ISBN-13: 978-6130709730
Categories: Books > Language & Literature > Literary & linguistic reference works > General
LSN: 6130709730
Barcode: 9786130709730

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