Fundamentals of sales and marketing (Paperback)

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person's ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment. Fundamentals of sales and marketing - Discuss the development of sales and marketing skills in the southern African business environment; is unique as it presents the theory on both sales and marketing in one concise book; provides southern African examples and case studies; is written in simple, clear language which makes it easy to read an accessible to business; management students and practitioners in the sales and marketing fields.