Do consumers modernise or westernise? What are the eight cultural megatrends of the South African kasi sector? One of them is modernising, another is spirituality, but how and why?
Feast on Mogodu Mondays and Shwam-shwams, visit sacrifice ceremonies and stokvels, meet sangomas and urban trendsetters. You will never look at the low income informal sector people and businesses in the same way again. With stories and anecdotes, from kayaking down the Tugela, Zulu dancing in the pyramids to hijacking a Kulula flight, GG’s true life stories and how they link to understanding and inspiration for marketing ideas will make you gasp, laugh and shake your head in wonder.
A book as eclectic, mysterious and colourful as the marketplace it is written about.
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Do consumers modernise or westernise? What are the eight cultural megatrends of the South African kasi sector? One of them is modernising, another is spirituality, but how and why?
Feast on Mogodu Mondays and Shwam-shwams, visit sacrifice ceremonies and stokvels, meet sangomas and urban trendsetters. You will never look at the low income informal sector people and businesses in the same way again. With stories and anecdotes, from kayaking down the Tugela, Zulu dancing in the pyramids to hijacking a Kulula flight, GG’s true life stories and how they link to understanding and inspiration for marketing ideas will make you gasp, laugh and shake your head in wonder.
A book as eclectic, mysterious and colourful as the marketplace it is written about.
Imprint | Tracey McDonald Publishers |
Country of origin | South Africa |
Release date | November 2015 |
Availability | Expected to ship within 5 - 10 working days |
Authors | G.G. Alcock |
Dimensions | 235 x 154 x 15mm (L x W x T) |
Format | Paperback |
Pages | 178 |
ISBN-13 | 978-0-620-65165-3 |
Barcode | 9780620651653 |
Categories | |
LSN | 0-620-65165-2 |