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Pharmaceuticals-Where's the Brand Logic? - Branding Lessons and Strategy (Electronic book text)
Giles David MossInsights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere's the Brand Logic?: Branding Le
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Product Description
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere's the Brand Logic?: Branding Le
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Product Details
General
Imprint | Crc Press |
Country of origin | United States |
Release date | April 2016 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2007 |
Authors | Giles David Moss |
Format | Electronic book text |
Pages | 248 |
ISBN-13 | 978-1-4398-0427-8 |
Barcode | 9781439804278 |
Categories | |
LSN | 1-4398-0427-3 |
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