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Introduction to Marketing Concepts (Paperback) Loot Price: R493
Discovery Miles 4 930
You Save: R55 (10%)
Introduction to Marketing Concepts (Paperback): Graeme Drummond, John Ensor

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Introduction to Marketing Concepts (Paperback)

Graeme Drummond, John Ensor

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List price R548 Loot Price R493 Discovery Miles 4 930 You Save R55 (10%)

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Written in a user-friendly way to ensure the information is accessible, "Introduction to Marketing Concepts" is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text. It is thoughtfully written to accommodate the time pressures on students and lecturers. An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads. It has an international appeal, featuring topics such as global branding.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: June 2005
First published: June 2005
Authors: Graeme Drummond • John Ensor
Dimensions: 246 x 189 x 17mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-0-7506-5995-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7506-5995-5
Barcode: 9780750659956

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