The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
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The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | August 2018 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2018 |
Authors | Gregg L. Witt, Derek E. Baird |
Dimensions | 235 x 155 x 20mm (L x W x T) |
Format | Paperback - Trade |
Pages | 256 |
ISBN-13 | 978-0-7494-8248-0 |
Barcode | 9780749482480 |
Categories | |
LSN | 0-7494-8248-6 |