Doing Business in 21st Century India (Electronic book text)

It's the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware, India isn't simply ""the new China."" It's a vast country with a radiply expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome. Fortunately, though, outsiders need look no further than DOING BUSINESS IN 21ST CENTURY INDIA, packed with everything one needs to know in order to understand and succeed in this emerging market, including: An overview of the most promising sectors every investor will want to read Guidance on navigating the often complicated laws, rules and regulations The keys to understanding important cultural differences Essential advice on sales and marketing in the region Relevant background and history Numerous supporting examples and interviews with top professionals in India. Timely, authoritative and glaringly absent from bookstore shelves until now, DOING BUSINESS IN 21ST CENTURY INDIA is poised to become the definitive handbook on the subject.