Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are In this follow up to "This Is Social Media Guy" Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.
"Includes" Step-by-step guide to setting up your own commerce site within social media platforms such as FacebookBuilding a loyal community who will keep coming back and buying from youHow to offer superb customer service to your social media consumersDeveloping new product especially for this new environmentMeasuring your ROI
Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are In this follow up to "This Is Social Media Guy" Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.
"Includes" Step-by-step guide to setting up your own commerce site within social media platforms such as FacebookBuilding a loyal community who will keep coming back and buying from youHow to offer superb customer service to your social media consumersDeveloping new product especially for this new environmentMeasuring your ROI
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Release date | 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Authors | Guy Clapperton |
Format | Electronic book text |
Pages | 192 |
Edition | 1st edition |
ISBN-13 | 978-0-85708-255-8 |
Barcode | 9780857082558 |
Categories | |
LSN | 0-85708-255-8 |