How I Built This - The Unexpected Paths To Success From The World's Most Inspiring Entrepreneurs (Paperback)


Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Along the way, readers will learn how:

  • The founders of Airbnb bootstrapped long enough to turn their business into a success.
  • James Dyson learnt from his mistakes to protect what he had built
  • Reed Hastings developed the unique company culture at Netflix.
  • Five Guys burger chain harnessed the power of word of mouth.
  • What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate

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Product Description

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Along the way, readers will learn how:

  • The founders of Airbnb bootstrapped long enough to turn their business into a success.
  • James Dyson learnt from his mistakes to protect what he had built
  • Reed Hastings developed the unique company culture at Netflix.
  • Five Guys burger chain harnessed the power of word of mouth.
  • What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate

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Product Details

General

Imprint

Macmillan

Country of origin

United Kingdom

Release date

September 2020

Availability

Expected to ship within 12 - 17 working days

Authors

Dimensions

234 x 153 x 27mm (L x W x T)

Format

Paperback - Trade

Pages

320

ISBN-13

978-1-5290-2630-6

Barcode

9781529026306

Categories

LSN

1-5290-2630-X



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