In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find "Building Your Direct Mail Program" an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.
In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find "Building Your Direct Mail Program" an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.
Imprint | Jossey-Bass Inc.,U.S. |
Country of origin | United States |
Series | J-B Fund Raising School Series, 7 |
Release date | March 2004 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2001 |
Authors | Gwyneth J. Lister |
Format | Electronic book text |
Pages | 112 |
Edition | 1st edition |
ISBN-13 | 978-0-7879-6007-0 |
Barcode | 9780787960070 |
Categories | |
LSN | 0-7879-6007-1 |