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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations

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Building Your Direct Mail Program - Excellence in Fund Raising Workbook Series (Electronic book text, 1st edition)
Building Your Direct Mail Program - Excellence in Fund Raising Workbook Series (Electronic book text, 1st edition): Gwyneth J....

Building Your Direct Mail Program - Excellence in Fund Raising Workbook Series (Electronic book text, 1st edition)

Gwyneth J. Lister

Series: J-B Fund Raising School Series, 7

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In "Building Your Direct Mail Program"--part of "Excellence in Fundraising Workbook Series"--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results.

In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find "Building Your Direct Mail Program" an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.

General

Imprint: Jossey-Bass Inc.,U.S.
Country of origin: United States
Series: J-B Fund Raising School Series, 7
Release date: March 2004
First published: 2001
Authors: Gwyneth J. Lister
Format: Electronic book text
Pages: 112
Edition: 1st edition
ISBN-13: 978-0-7879-6007-0
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
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Books > Business & Economics > Promotions
LSN: 0-7879-6007-1
Barcode: 9780787960070

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