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The Advertising Age: Handbook of Advertising (Paperback, New ed)
H.G. LewisFrom Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft.
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Product Description
From Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft.
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Product Details
General
Imprint | McGraw-Hill Education - Europe |
Country of origin | United States |
Release date | February 2000 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | H.G. Lewis |
Dimensions | 235 x 152mm (L x W) |
Format | Paperback |
Pages | 240 |
Edition | New ed |
ISBN-13 | 978-0-8442-2448-0 |
Barcode | 9780844224480 |
Categories | |
LSN | 0-8442-2448-0 |
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