Northcliffe An Intimate Biography (Hardcover)

1930. A personal account of the life of the colorful newspaperman Lord Northcliffe (Alfred Harmsworth) written by his longtime business associate Hamilton Fyfe. Northcliffe produced the first newspaper, The Daily Mirror, aimed at women. When sales dropped at The Daily Mirror Harmsworth decided to change his original plan. The editor, Mary Howarth, was replaced by Hamilton Fyfe, who changed it to a picture paper for men as well as women. Fyfe also experimented with using different types of photographs on the front-page. They introduced a number of innovative ideas including the sponsorship of events and the exclusive. Prior to WWI, Northcliffe was accused of being a war monger and soon after the outbreak of the First World War the editor of The Star newspaper claimed that: Next to the Kaiser, Lord Northcliffe has done more than any living man to bring about the war. During the war he ran propaganda for the government. Following the war he promoted the use of wireless communication. Upon his death he left three months' salary to each of his six thousand employees.