The book examines all facets of international marketing communications to provide a comprehensive volume offering scope, depth, and quality. The leading contributors include Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. This book is essential reading for academics, practitioners, and students of marketing and international business.
The book examines all facets of international marketing communications to provide a comprehensive volume offering scope, depth, and quality. The leading contributors include Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. This book is essential reading for academics, practitioners, and students of marketing and international business.
Imprint | Blackwell Publishers |
Country of origin | United Kingdom |
Release date | November 1999 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Sylvester Monye |
Dimensions | 244 x 172mm (L x W) |
Format | Hardcover |
Pages | 320 |
ISBN-13 | 978-0-631-20913-3 |
Barcode | 9780631209133 |
Categories | |
LSN | 0-631-20913-1 |