Harry Beckwith's Selling the Invisible was an innovative and widely acclaimed blockbuster, appearing on the Business Week and New York Times business bestsellers lists. Now Beckwith, one of America's leading marketing expert, further explores the world of service businesses. Revealing how these companies can attract clientsand keep themhe shows how you too can master the art of marketing and develop...
THE INVISIBLE TOUCH
Service businesses sell something that cannot be seen or heard. They offer an experienceand to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, THE INVISIBLE TOUCH will open your eyes to this crucial branch of marketing with four key concepts:
Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising examples--from the regrowth of a bitten Apple to Camden Yards' grand-slam face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, THE INVISIBLE TOUCH shows you how to market a service and, most important, how to keep happy, loyal clients with you forever.
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Harry Beckwith's Selling the Invisible was an innovative and widely acclaimed blockbuster, appearing on the Business Week and New York Times business bestsellers lists. Now Beckwith, one of America's leading marketing expert, further explores the world of service businesses. Revealing how these companies can attract clientsand keep themhe shows how you too can master the art of marketing and develop...
THE INVISIBLE TOUCH
Service businesses sell something that cannot be seen or heard. They offer an experienceand to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, THE INVISIBLE TOUCH will open your eyes to this crucial branch of marketing with four key concepts:
Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising examples--from the regrowth of a bitten Apple to Camden Yards' grand-slam face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, THE INVISIBLE TOUCH shows you how to market a service and, most important, how to keep happy, loyal clients with you forever.
Imprint | Warner Books |
Country of origin | United States |
Release date | March 2000 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | March 2000 |
Authors | Harry Beckwith |
Dimensions | 198 x 133 x 23mm (L x W x T) |
Format | Hardcover |
Pages | 256 |
ISBN-13 | 978-0-446-52417-9 |
Barcode | 9780446524179 |
Categories | |
LSN | 0-446-52417-4 |