Electronic Commerce - Principles and Practice (Hardcover, [)

Despite the fact that "e-commerce" is such a buzz-word in today's society, many people have misconceptions or no idea about what the technologies, processes and business applications surrounding the word entail This is a comprehensive book about the concepts and foundations of electronic commerce as they relate to various decision-making scenarios in the Internet world. It mixes descriptive information about the Internet and electronic commerce with practical applications and actual case studies on issues such as intranets/extranets, electronic data exchange, electronic payment systems, supply chain management, auctions on the Web. Marketing and advertising on the Web, new hardware and software technologies, security issues and building a successful e-commerce site, as well personal, social, organizational, legal and tax issues are also discussed. Every chapter starts with an industry profile and two information boxes, which serve as case studies and the bases for further discussions on the practical applications of specific electronic commerce topics. Projects and hands-on exercises conclude each chapter.