How Toyota Became #1 - Leadership Lessons from the World's Greatest Car Company (Paperback)


Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But "how" did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

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Product Description

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But "how" did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

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Product Details

General

Imprint

Portfolio

Country of origin

United States

Release date

October 2008

Availability

Expected to ship within 12 - 17 working days

First published

November 2008

Authors

Dimensions

216 x 140 x 18mm (L x W x T)

Format

Paperback

Pages

239

ISBN-13

978-1-59184-229-3

Barcode

9781591842293

Categories

LSN

1-59184-229-8



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