WINDER ASA, is it financially competitive? There is no absolute
answer to such a question. How does this firm's asset structure
vary compared to global benchmarks? Does it hold more cash and
other short term assets, or does it concentrate its assets in
physical plant and equipment? On the liability side, does it have a
higher percent of payables compared to the benchmarks, or does it
hold a higher concentration of long term debt? The structure of the
income statement is more telling. Does the firm have a relatively
higher costs of goods sold, operating costs, or income taxes
compared to its global benchmarks? Are their returns on equity
higher? Are profit margins greater? Are inventories held longer?
The report does so by going beyond traditional analyses by
considering companies competing in the same or similar industrial
classification at a global level. The goal of this report,
therefore, is to assist consultants, financial managers, strategic
planners, and corporate officers in gauging indicators of a
company's financial structure compared to firms competing or
participating in the same economic sector, at the global level.
This report is not about whether a particular company or industry
has performed well or poorly in the past or will do so in the
future. With the globalization of markets, greater foreign
competition, and the reduction of entry barriers, it becomes all
the more important to benchmark a company's financial indicators
against other firms on a worldwide basis. Doing so, however, is not
an obvious task. First, one needs to find firms competing in the
same sector, but not necessarily competing directly with the
company in local markets. These firmsshould not be perceived,
therefore, to be direct competitors to the company in question, but
simply those that have been classified by various sources (e.g.
EDGAR or similar foreign filings), as competing to serve customers
in the same link of the value chain, or broad industrial classific
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