How to Run Your Own Retail Bus (Paperback, REV AND UPDATED ed.)

For the estimated six to eight million entrepreneurs each year who plan on establishing their own retail business, How to Start and Run Your Own Retail Business is a careful, step-by-step approach to small business ownership.

This book gets right down to business on such vital subjects as
-- Choosing the right sources of financing
-- Finding the right location, lease, and design
-- Managing employees and inventory
-- Maximizing promotion and advertising opportunities
-- Financial management and growth
-- And much more.

How to Start and Run Your Own Retail Business also includes an update on how to fight back against killer-category superstores and World Wide Web marketers.