Value Chain (Paperback)

Most of the smallholder farmers were facing marketing constraints such as low price for their products, fluctuation of commodity price, absence of farmer's organization for collective bargaining in pricing for their product, reluctance to sell in organized market due to political reasons, lack of transportation facilities. Among these several constraints, insufficient supply of pure/hybrid seed, agricultural input/chemical fertilizers and credit were significantly associated with the location. The profit margin for middlemen was large. To increase the profit margin of vegetable growers, selling through middlemen should be minimized and there will be vertical and horizontal chain integration is needed means small scale farmers has to involved in marketing also by forming cooperatives or group marketing. In order to increase the strength of framers in marketing channels of vegetable, various farmers groups and cooperatives should be unified and one common platform should be formed for the purpose.