High-Impact Public Speaking for Business and the Professions (Electronic book text)

Communications in all its forms pervades today's business environment. Yet most business people neglect one of the most direct avenues of promoting their products, services, or organizations--public speaking. Whether you avoid public speaking out of fear or lack of experience, High Impact Public Speaking for Business and the Professions can help you become a comfortable, proficient, and successful speechmaker. High Impact Public Speaking takes you step-by-step through the speech preparation process and introduces you to the various types of speeches you may be called upon to give, including informative speeches, persuasive speeches, keynote speeches, and eulogies. Among the topics covered are the following: controlling stage fright analyzing the speaking purpose and audience researching the topic organizing the speech choosing effective language mastering the verbal and nonverbal aspects of speech delivery using visual aids The book concludes with an appendix containing ten model speeches by such skilled orators as Lee Iacocca, Bishop Desmond Tutu, and former Senator Carol Mosely Braun.