Service Management (Paperback, International student edition)

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Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management.

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Product Description

Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management.

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Product Details

General

Imprint

McGraw-Hill Education (ISE Editions)

Country of origin

United Kingdom

Release date

May 2003

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Authors

,

Dimensions

257 x 211mm (L x W)

Format

Paperback

Pages

672

Edition

International student edition

ISBN-13

978-0-07-121643-2

Barcode

9780071216432

Categories

LSN

0-07-121643-X



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