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How To Write Marketing Copy That Gets Results (Paperback)
EssingerWhether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.
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Product Description
Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.
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Product Details
General
Imprint | Financial Times Prentice Hall |
Country of origin | United Kingdom |
Series | Institute of Management |
Release date | February 1996 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | February 1996 |
Authors | Essinger |
Dimensions | 235 x 156 x 14mm (L x W x T) |
Format | Paperback |
Pages | 192 |
ISBN-13 | 978-0-273-62047-1 |
Barcode | 9780273620471 |
Categories | |
LSN | 0-273-62047-9 |
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