Global Television and the Politics of the Seoul Olympics (Paperback, illustrated edition)

The authors of this book contend that the modern Olympics have evolved into a world-wide media event with far-reaching political ramifications. Using the 1988 Seoul games as a case study, the authors explore the globalization of the media, the role of television and associated new media in the international process, and media influence on South Korea's political and economic liberalization and on the country's emerging role in the post-cold war era.